SXSW March 15: More Encore Sessions!
Once is never enough for the event’s most forward-thinking content. Wednesday, March 15 encore sessions at SXSW 2017 are as follows:
Blockchain Opportunities Abound: The Next Four Years! The new administration’s limited expertise in the technology sector leaves room for lots of innovation from industry experts. There is a huge opportunity for the blockchain technology to transform multiple sectors (boosting GDP and overall economic growth by double digits) especially as the Trump administration looks to bring a “business like” focus to Washington.
Brain, Behavior, Story: Mind-Changing Narratives. The communications landscape is littered with failed attempts to change minds and behavior. We produce many award-winning campaigns that do nothing. That’s because we’re doing it all wrong. There is an overlooked science to the art of narrative. Christopher Graves was recently honored with a Rockefeller Foundation Bellagio Residency for his work in connecting neuroscience, behavioral science and narrative theory for more effective storytelling. Graves, the global chairman of Ogilvy PR, has leveraged the curiosity of his former career (award-winning news executive for two decades) to create a thrilling session that will leave you with a new view of changing minds and effective persuasion.
Hugh Forrest tries to write four paragraphs per day on Medium. These posts generally cover technology-related trends. When not attempting to wordsmith or meditating, he serves as Chief Programming Officer at SXSW in Austin.