Tomorrow’s Art Today at SXSW 2020
In addition to the many amazing exhibits in the Art Program, many panels and presentations at SXSW cover the current and future direction of visual creativity. Ten of our favorite sessions in March in Austin that cover the art of tomorrow are as follows:
AR at the Intersection of Art & Tech (March 19): AR is shifting the traditional artistic landscape and one thing is for certain: changes are speeding up. What was once tangible is now intangible, and the boundaries of reality continue to blur. This panel will explore how AR can come to life in individual art practice and offer infinite ways for creators to write the future of art history.
The Art and Craft Of Scoring to Picture (March 18): Join composer Jeff Rona as he guides you through the creative and technical process of scoring film, television, and video games — from the creative challenges to the politics and logistics of working with directors, producers, picture and music editors and music supervisors.
Art as Resistance: Brazil’s LGBTQ Fight Censorship (March 17): Brazil is a paradox for the LGBTQ+ community: home of the world’s largest Gay Pride parade, but also the highest rate of LGBTQ+ homicide in the world. Queer Brazilians and their allies are fighting back in the courts, on screen, in the streets and on fashion runways. Learn what actions are being taken to ensure that LGBTQ creative voices can be heard.
Deepfake Art and the Bright Side of the Dark Web (March 18): We all know about the nefarious uses of deepfakes. But what about the brighter side, that isn’t all doom and gloom? We’re seeing more positive applications of deepfake technology, such as deepfake remakes of Back to the Future. This panel uncovers what living our lives in tandem with digital dopplegangers might mean for our future.
Digital Art Can Save the Art Market (March 18): Artists have long experimented with technology. Yet, digital art remains a niche apart from the rest of the art market. Join this panel of experts as they discuss how to attract new collectors for these novel media forms, and also how to build a more sustainable and inclusive art market.
How Artists Are Driving Culture (March 17): From brand collaborations to limited-edition apparel to commissioned murals, artists have permeated the corporate world. This panel will highlight a variety of voices — the artist, the corporate brand, the curator, and the agent — all of whom navigate what it means to make and present art in contemporary culture.
How to be an Alien: Creativity in a Foreign Land (March 14): It might sound counterintuitive, but ‘not belonging’ can be a creative superpower. This talk explores the benefits of an ‘alien perspective’ in creative work, from how being the outsider can make you a magnet for creativity, to how a limited vocabulary can make you a better writer.
Immersive Art Exploration (March 15): Come learn how immersive art is evolving. From their unique points of view as Immersive Art leaders in experiential and design thinking, these speakers will engage in a well-rounded discussion on their experience, impact, and vision for the future of this art form.
Inside Key Art: The Faces Behind The Posters (March 13): Posters play an essential role in the marketing of movies. They are a true art form, needing to capture the essence of the film they advertise in one single, arresting image. Join a panel of industry experts as they discuss this unique art form and their careers.
Inspire, Empower, Educate: The Future of Art (March 14): ARTECHOUSE’s novel installations and curatorial work have attracted over 700,000 visitors to their art spaces, inspiring a generation of creators. Join us as ARTECHOUSE’s leadership guides you through co-creating with the innovative artists working at the intersection where creativity in science meets creativity in art.
Making Art Your Business (March 18): Jack Conte, CEO of Patreon, will explore lessons, stories, and insights into building an audience and a business around your art. From hiring a team, to understanding your income, to the pushing through tough times, Jack’s talk will get to the core of how creators make it all work.
Outsourcing Creativity: Authors, Artists and AI (March 17): The distinction between originality and simulacra is dwindling. It’s essential that we work to define boundaries as technology and art progress. AI poses challenges to authorship as we conceive of it today. In this solo presentation, Keren Toledano of Think Company imagines what creation looks like when it is supplemented by automation.
Social Media: The Impact On Art and Design (March 18): Art and design has always drawn influence from popular culture and the interactions between people. The rapid growth of image-based social media platforms has had a huge impact on the way we create. Has social media’s ferocious appetite taken this too far?
If your taste in content is less artful and more scientific, there’s also plenty of that at SXSW. Plus lots and lots of amazing panels and presentations on so many other compelling topics. Find what best suits your appetite by browsing the online schedule — use the search bar at the top right corner of the interface to zero in on what you want.
Hugh Forrest serves as Chief Programming Officer at SXSW, the world’s most unique gathering of creative professionals. He also tries to write at least four paragraphs per day on Medium. These posts often cover tech-related trends; other times they focus on books, pop culture, sports and other current events.