Tomorrow’s Shopping Trends at SXSW 2018

The Forrest Four-Cast: November 24, 2017

In recognition of Black Friday, let’s take a quick peak at eight of the most intriguing panels and presentations focused on retail for SXSW 2018.

Fashion Retail and Social Justice in a Red State. Modern fashion retail mirrors the modern world, with consumers more conscientious than ever and the call for social justice as a daily imperative. Hello Holiday cofounders Sarah Lorsung Tvrdik and Megan Hunt built their business on the bet that, even in a red state, the risk of being politically controversial could be worth the reward. Entrepreneurship can, and does, intersect with activism and politics. Today, the professional is political. Here’s how to do it right. Scheduled for Friday, March 9.

Future of Physical Retail in a Post-Digital World. 8,300 physical stores are slated to close in the United States in 2017 alone. Why are conventional stores losing their value to consumers and what will the physical store of the future look like? Shopping in the physical space is moving from necessity to choice, so retailers must view their stores as a brand extension. The session will reveal that physical stores are evolving from being primarily a channel for distribution of products to becoming a channel for the distribution of experiences. Scheduled for Sunday, March 11.

The Future of the Shopping Center. A shift from product-oriented stores geared towards transactions to high-touch service and experiential centers focused on building brand equity and relationships is underway. This session will explore trends at the intersection of experiential retail, community, and urbanization to help attendees create a roadmap for the future of shopping centers and stores. Scheduled for Sunday, March 11.

Immersive Tech: GenZ’s Beauty Counter & Mall. Beauty marketers have a massive opportunity to engage the next generation of tech-inclined consumers through AR, VR and AI. So how can beauty and fashion brands step away from their marketing comfort zone, and enter the world of immersive technology to drive next gen brand loyalty and sales? Scheduled for Tuesday, March 13.

Influencers are the Next Generation of Retailers. Influencers have gained immense traction in the Digital Age, but the role isn’t a novel concept. Pioneered decades ago by Tupperware parties and Avon’s door-to-door model, these early influencers set the stage for social-media celebrities and influencers in the modern age. But what will the next wave of influencers look like and what will be their impact on shoppers? Speakers for this panel include Poshmark co-founder Tracy Sun (pictured above). Scheduled for Sunday, March 11.

Innovate or Perish: How Tech Will Shape Fashion. Many fashion brands and retailers today are struggling to understand the shifting technological landscape and changing consumer behaviors. Everyone is trying to create stores of the future and debating if AI will indeed drive the future of retail. How will VR and AR change the way we shop? Is personalization really what millennials expect and demand from brands? Scheduled for Sunday, March 11

Reinventing the Retail Space to STRIIIKE a Chord. While many focus on growing community online, retailers have untapped opportunity with the in-person experience to drive greater engagement and loyalty. Celebrity beauty artists the Streicher Sisters discuss how they’ve built their studio STRIIIKE into a hub of influence — offering not just traditional salon services, but championing new brands and makers, educating on everything from activism to wine, and connecting like-minded people — resulting in wins for their community AND the bottom line. Scheduled for Saturday, March 10.

The Reinvention of Stores: Innovate to Survive. With Amazon a real threat in nearly every area of retail, it’s time to think more radically about retail footprints. Business as usual just won’t cut it. The key is to answer one very difficult question: what can stores offer that online can’t match? We’ll take a tour through unexpected concepts and sources of inspiration (amusement parks, interactive exhibits, even personal robots) and discuss what might make them viable customer-first strategies that every retailer should consider. Scheduled for Saturday, March 10.

Not interested in shopping? Then use the search button at the top right corner of the SXSW schedule to find what you want for March Magic in Austin.

All schedule dates listed above subject to change.

Hugh Forrest serves as Chief Programming Officer at SXSW, the world’s most unique gathering of creative professionals. He also tries to write at least four paragraphs per day on Medium. These posts often cover tech-related trends; other times they focus on books, pop culture, sports and other current events.

Help SXSW help the Red Cross with Hurricane Harvey relief by donating here.

--

--

--

Celebrating creativity at SXSW. Also, reading reading reading, the Boston Red Sox, good food, exercise when possible and sleep sleep sleep.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Is Your Business Ready to Be Better for People and the Planet?

Canada Goose Brings Arctic Luxury Snow Room To California Store

E-commerce business are growing rapidly and many people around the world is joining fast but is it…

Vera has a great project of Raising $3 Million in Latest Seed Round Led by Animoca Brands to Launch…

Time to Act on Our Commitments for Change

Uncovering the Mind-Boggling Truth About Failing Digital Transformations

“Bud”-Sanitizer: Let There Be “Light”

Corona Virus unfolded the Need for Digital Transformation

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Hugh Forrest

Hugh Forrest

Celebrating creativity at SXSW. Also, reading reading reading, the Boston Red Sox, good food, exercise when possible and sleep sleep sleep.

More from Medium

Short Stay Summit 2022 preview Q+A: Matthew Loney, Xplorie

How to Quickly Earn Trust — Answer The Most Pressing Questions in Your Audience’s Minds (Post 7 of…

THINK ENERGY MANAGEMENT NOT TIME MANAGEMENT

Telling Tall Tales — Quotidian — 385